​​What we analyse:

 

1. Google Business Profile Accuracy and Consistency

We conduct a thorough audit of your Google Business Profile, checking for:

• Completeness of information (categories, services, attributes)

• Accuracy of contact information and hours

• Consistency between your GBP and website

• Proper use of healthcare-specific features

• Quality and quantity of images

• Adherence to Google's healthcare listing guidelines

 

2. Competitive Landscape Analysis

Understanding how you stack up against similar providers in your area is crucial. We examine:

• Local Pack rankings for your key search terms

• Competitor visibility for high-value searches

• Review volume and ratings compared to competitors

• Features competitors are utilizing that you may be missing

• Content and keyword strategies that are working in your specialty

Show ImageSample competitive analysis for a local medical practice

 

3. Performance Optimisation Opportunities

We identify specific, actionable opportunities to improve your ranking and engagement:

• Review generation and management strategies

• Content gaps on your GBP and website

• Local citation opportunities specific to healthcare

• Image optimization recommendations

• Q&A section management tactics

• Posts and update strategies to increase engagement

 

What You Receive:

After our analysis, you'll get a clear, jargon-free action plan that includes:

• A scorecard showing your current local search health

• Priority-ranked recommendations for immediate improvements

• Step-by-step instructions for implementing changes

• Templates for requesting patient reviews

• A benchmark report to measure future progress against

 

Why Start with Essentials?

The Essentials package is designed for healthcare providers who:

• Have never optimized their Google Business Profile

• Are seeing a decline in new patient inquiries

• Notice competitors appearing above them in local searches

• Want to understand their local SEO opportunities before investing in more comprehensive services

 

By starting with this foundational analysis, you'll gain clarity on exactly what's working, what isn't, and what specific steps will have the greatest impact on your visibility to potential patients.

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Summary​

In healthcare marketing, Google's Local Pack represents one of your most valuable opportunities to connect with patients actively seeking care. By understanding how the Local Pack works and implementing the optimization strategies outlined above, your practice can significantly increase its visibility, build trust with potential patients, and ultimately drive more inquiries and appointments.

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Remember that local search optimization is not a one-time effort but an ongoing process. Search algorithms evolve, competitors adjust their strategies, and patient search behaviours change. Regular attention to your local search presence is essential for maintaining and improving your visibility in Google's Local Pack.

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Whether you begin with our Essentials package or are ready for more comprehensive local SEO services, making local search optimisation a priority ensures you're visible at the exact moment patients are making critical decisions about their care—and that visibility translates directly to practice growth.