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LOCAL SEO FOR SMALL BUSINESSES

Online search is driving offline sales

  • 97% of consumers search online to find a local business (BrightLocal)

  • 78% of mobile local searches resulted in offline purchases (Comscore)

  • 64% of consumers say they check online reviews on Google before visiting a business (Local Consumer Review)

Local SEO Boost Package

Your local search launch: 3-months
Get seen on the map

As a local business owner, your Google Business Profile (GBP) might be your most valuable online asset. However it is frequently the most neglected.

When someone searches for a service near them, Google displays the “Map Pack”. Try it yourself: go to Google and search for your service and your town; "acccountant in Leeds", "physiotherapist near me", "financial adviser Peterborough". What did you see?

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Our Local SEO Boost package is designed to improve your ranking on Local Listings. Over three months we will do the following:

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Google Business Profile (GBP) Optimisation

  • Claim and verify your Google Business Profile

  • Ensure consistent business name, address, and phone (NAP)

  • Choose the most accurate primary category

  • Add relevant secondary categories

  • Write a keyword-rich, customer-focused business description

  • Add high-quality, geo-tagged photos (interior, exterior, team, products/services)

  • Upload a clear logo and cover image

  • Add business hours (including special hours)

  • Enable messaging (if applicable)

  • Add website link, appointment URL, or service links

  • Complete all available sections (e.g. amenities, service areas, accessibility)

 

Ongoing GBP Management

  • Post regular Google Updates

  • Add new photos or videos

  • Monitor and respond to reviews

  • Use keywords naturally in replies to reviews

  • Answer Q&As and seed your own FAQs

  • Update business hours for holidays/special days

  • Monitor profile insights

 

Website and On-Page Local SEO*

  • Optimise homepage and service pages with location + service keywords

  • Include NAP on every page (preferably in the footer)

(*in conjunction with your website developer)

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Citations and Local Listings

  • List your business on major local directories

  • Ensure NAP consistency across all platforms

 

Reviews and Reputation Building

  • Monitor reviews on Google

 

Tracking and Reporting

  • Track calls, direction requests, website clicks from GBP

  • Use tools for regular reporting

Local SEO Packages

BOOST

Essential local seo services

We analyse your current Google Business Profile and performance. Think of this as a health check for your online presence.

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We look at:

  • Whether your information is accurate and consistent

  • How your listing compares to competitors

  • Opportunities to improve ranking, reviews, and engagement

 

You’ll get a clear action plan – no fluff.

GROWTH

Local SEO growth services

With a plan in place, we’ll:

  • Add focused keywords in the right places

  • Choose the best categories, services and products

  • Upload professional, engaging photos 

  • Optimise your business description, Q&As, and service menus

  • Clean up any duplicates or outdated listings

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PREMIUM

Premium local SEO services

Local SEO isn’t a one-and-done job — especially when you’re trying to stay ahead of competitors.

We take care of:

  • Regular posts (e.g. offers, tips, events and guides)

  • Review generation and replies

  • Add citations and local links

  • Monitoring for changes, spam, or errors

  • Monthly performance tracking and reporting

 

We make sure your profile keeps working hard every month.

High performing local businesses are ahead of the curve

"SMBs that are making the most use of online are 2.8 times more likely to enjoy revenue growth than those who do not”  Google

Factors which determine local search rankings

Frequently asked questions

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